Cartier was created in Paris in 1847 by renowned master jeweler Louis Francois Cartier. His son Alfred and three grandsons Louis, Pierre and Jacques all became involved in the brand and were each head of the Maison consecutively.
All of the young men followed their lofty ambitions for the company. In 1899, the Maison opened their first boutique in Paris on Rue de la Paix. The area was the distinguished cosmopolitan hub of the city and intrigued the rich and famous from all over the world. With their tremendous goals in mind, the three brothers sought to build an empire in Paris and had their eyes set on covering the globe.
In 1904, two of the brothers ventured to Russia, where they established the business and became the favorite jeweler for Russian royal families as well as aristocrats. A few years later in 1909, Cartier announced the opening of their boutique on New Bond Street in London, where the British aristocracy came in masses so that they could own a piece of jewelry from this iconic brand. Some years later, Louis Cartier’s grandson, Jacques, was assigned the responsibility of the U.K. branch of the business. He quickly put together a clientele which included several of the Indian royal families. Shortly following, Cartier was entrusted with a great amount of rare and precious stones. The brand commissioned to re-set these stones in Cartier’s modern designs. Throughout its history, the brand has contrived jewelry and vintage Cartier watches for some of the world’s most affluential and influential people, cementing themselves as one of finest jewelers today.