It was in La Côte-aux-Fées, a small village in the Swiss part of the Jura, that Georges Édouard Piaget sketched the first strokes of what, decades later, was to become an inimitable signature in the world of luxury and fine watchmaking. In 1874, he started his first workshop on the family farm and devoted himself to making high-precision movements that he soon began supplying to the most prestigious brands. The business developed very quickly. Piaget’s fame spread far beyond the crests of the mountains around Neuchâtel, increased by demand from those who already recognised his signature on a movement as a mark of seldom-equalled expertise, and his workshop grew. An enterprising spirit, willingness to take risks and the desire never to rest on its laurels were indelibly inscribed on Piaget’s DNA, which is why in 1943 the company made a decision that was crucial to its future by registering the brand. From then on, the movement Manufacture from La Côte-aux-Fées produced watches signed by and sold under its own name, created with the same close attention to aesthetics and technical performance. Faithful to its pioneering spirit, Piaget began to design and build the ultra-thin movements that were to become one of the company’s “signatures”, making an enduring impression on the watchmaking world.